The stated goal of the Brady Campaign and the Brady Center to Prevent Gun Violence is to cut the number of annual US gun deaths in half by 2025. The Brady Campaign does not support any gun control legislation, though, that does not include a "grandfather clause." Grandfather clauses in gun control bills allow individuals who already legally own any category of guns being banned in the new legislation, including assault weapons, to keep them. The Brady Center website states that it works to "inspire safer attitudes and behaviors around the 300 million guns already in our homes and communities and new gun purchases taking place every day." Neither the Brady Campaign nor the Brady Center advocates overturning the 2008 Heller decision or banning or stringently regulating handguns.

Between 2001, when the Brady Campaign was founded, and 2015, the most recent year for which national data on gun deaths are available, the annual number of gun related deaths in the USA increased from 29,573 to 36,252. Even if Brady were to achieve its goal of cutting annual firearm related deaths in half by the year 2025, there would be over 18,000 preventable gun deaths in in the USA in 2025, and the US rate of firearm related deaths would still be 2.5 times higher than in Canada, 5 times higher than in Australia, and 25 times higher than in Britain.

Americans  Against Gun Violence acknowledges and respects the important work that the Brady Campaign has done. We  believe, however, that our country's goal should be to reduce rates of gun violence in the USA to levels at or below the rates in other high income democratic countries, and that in order to achieve this goal, we must adopt the same kinds of stringent gun control regulations that have long been in place in those  other countries. The adoption of  such regulations will require overturning the Heller decision and substantially reducing the number of guns in private hands in the USA.

Despite our differences, Americans Against Gun Violence will continue to work as closely as possible with Brady to foster and defend gun laws that are likely to reduce the extraordinarily high rates of gun violence in our country and to oppose legislation that will have the opposite effect.